Mastering the Art of Authentic Sales: Unveiling Transformational Strategies with Laura Wright, Founder of Epic Sales
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Introduction:
- Hosts introduce Laura Wright, founder of Epic Sales
- Discuss the importance of sales for businesses
Changing Perceptions of Sales:
- Sales can be positive and authentic with a mindset of care and support
- Shift from transactional to transformational sales, building relationships with clients
Understanding Your Sales Style:
- Overcoming sales-related challenges by understanding personal history and money story
- Align sales approach with core values and beliefs
The Five Steps to Yes:
- Connect: Build rapport and find common ground with clients
- Listen and Learn: Understand client's struggles and validate their experiences
- Vision: Focus on the client's desired outcome and create excitement about possibilities
- Invitation: Offer options for working together and empower clients to choose
- Close: Ask how clients want to get started, navigate objections with a partnership mindset
Overcoming Objections:
- Guidance on handling objections and resistance during sales conversations
- Become a partner with clients, and help address concerns related to money, time, etc.
Conclusion:
- Hosts thank Laura for sharing expertise on sales
- Emphasize the importance of mastering sales for business success
- Laura offers a free PDF guide on overcoming objections and implementing the five steps to yes in sales, accessible at her official website
Links and Resources:
- EPIC At Sales
- You can also check Laura Wright on LinkedIn
