Harmonizing Success: Laura Alice's Journey from Music to Real Estate Entrepreneurship
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Introduction:
- Laura's background in the music industry as a producer and composer
- Transitioning from the music industry to commercial real estate due to changing industry dynamics
- Working for a major corporation as a music director and shifting toward real estate
- Family background in real estate influenced her career decision
- The importance of believing in what you're selling, whether it's creative services or real estate
Starting Eve Capital:
- Initial steps after deciding to move into real estate, including joining a large national firm
- Gaining knowledge and experience while working for the firm
- Motivation for starting her own company, Eve Capital
- COVID-19's role in prompting her to build her boutique real estate business
Challenges and Opportunities in Commercial Real Estate:
- Current challenges in the commercial real estate market, focusing on the impact of interest rates
- Performance of different sectors within commercial real estate, such as tower offices, retail, and multi-families
- Emphasizing the need for creative solutions to convert underperforming assets into successful ones
Fostering a Creative Culture:
- Importance of creating a unique and inclusive culture in Eve Capital
- Valuing a culture where everyone's ideas are welcomed and encouraged
- Embracing the concept of 'yes, and' in brainstorming for creativity and collaboration
- Belief that the company's culture is one of its most significant assets
Advice for Aspiring Entrepreneurs:
- Recognizing that success can look different from the inside compared to how it appears on the outside
- Importance of persistence, resilience, and continuing to show up even when success may not feel imminent
- Message to not give up before the miracle happens and to stay on the right path.
Links and Resources:
- Eve Capital LLC
- You can also check Laura Alice on LinkedIn
