Revolutionizing Art Commerce: Kendall Warson's Journey and the Power of Influencer Marketing
Want to surround yourself with women who elevate you?
- Check out Fuel to Fire Business Growth Circles for Women
- Connect with Midori Verity on LinkedIn
- Follow us on Instagram
- Have a chat with Midori Verity
Introduction:
The episode features Kendall Warson, CEO, and co-founder of Cohart, a social marketplace connecting artists and collectors.
Kendall's background includes working for companies like Wonder Spaces, where she gained insights into the art world.
She discusses her journey, disrupting the art world, and her transition from traditional art commerce to a modern, accessible platform.
Innovating the Art World:
Kendall shares her journey of disrupting the traditional art commerce model to create a more modern and accessible platform.
She highlights the challenges of making art more accessible to a broader audience.
Influencer Marketing in Art:
Kendall talks about her partnership with influencer Paris Hilton and the importance of using influencers to make art more relatable and accessible.
The discussion focuses on how influencer marketing can attract different types of buyers to the art world.
User-Centered Approach:
Kendall discusses the importance of understanding users' needs and pain points to build a successful business.
She shares how she conducted focus groups and had conversations with users to identify the core values and desires that art fulfills in people's lives.
Setting Goals and Staying Focused:
Kendall emphasizes the significance of setting clear goals and breaking them down into quarterly, 2-3-year, and 10-year objectives.
She shares her practice of consistently writing down and reviewing her goals to stay focused on the journey.
Getting Involved:
Kendall invites artists, collectors, and those interested in art to visit Cohart's website at cohart.com Cohart is currently in beta, and users can sign up, provide feedback, and join the platform. She mentions the launch on Android and plans to exit beta at the end of the year.
Links and Resources:
- Cohart Website
- You can also check Kendall Warson on LinkedIn
